Pricing
StartwithProve.
Explore for free, then start with Prove — your complete Donkey's Verdict and first month of validation for £29. Keep building, launching and growing as you go.
No free personalised AI — Free Preview is fictional and deterministic.
Free Preview
Available now£0
Explore the whole product with fictional demonstrations — no personalised AI.
- Interactive example verdicts
- Deterministic Donkey Check
- Product tour & methodology
- Preview of a paid report
- Full pricing
Full feature detail in the comparison below.
The paid journey: Prove → Build → Launch → Grow → Scale
Everything begins with Prove. Each step includes the one before it, so you only ever add what you're ready for.
Prove
Available now“What business should I pursue—and will real customers actually buy it?”
£29/month
£29 first month, then £29/month unless cancelled
Your complete Donkey's Verdict and your first month of validation in one plan.
£29 per month. Cancel anytime securely through Stripe.
Existing Full Verdict purchasers keep permanent report access and any upgrade credit already earned.
- Complete adaptive AI interview & verdict
- Three personalised opportunities
- Live market research
- Validation workspace & experiments
- Evidence recording
- Proceed / Pivot / Stop decisions
Full feature detail in the comparison below.
Build
Available now£69/month
Recurring monthly subscription · cancel anytime
Everything in Prove, plus the tools to build one business properly.
- Everything in Prove
- Brand, logo & identity
- Live website
- Offer & pricing development
- Domain, payments & booking setup
- SEO foundations
- Legal-document templates
Full feature detail in the comparison below.
Launch
Available now£149/month
Recurring monthly subscription · cancel anytime
Everything in Build, plus launch and growth marketing (ad spend excluded).
- Everything in Build
- Launch strategy & campaign
- SEO & answer-engine content
- Email sequences
- Social content engine
- Scheduling & publishing
- Performance reporting
Full feature detail in the comparison below.
Grow
Available now£299/month
Recurring monthly subscription · cancel anytime
Everything in Launch, plus CRM, retention and analytics across up to three businesses.
- Everything in Launch
- CRM & lead nurturing
- Customer onboarding & delivery
- Support inbox & DonkeyBot
- Retention & recurring campaigns
- Advanced analytics & unit economics
- Up to 3 businesses
Full feature detail in the comparison below.
Scale
Available now£499/month
Recurring monthly subscription · cancel anytime
Everything in Grow, plus advanced permissions and cross-business reporting across ten businesses.
- Everything in Grow
- Advanced team permissions
- Cross-business reporting
- Higher automation limits
- Priority support
- Up to 10 businesses
Full feature detail in the comparison below.
Enterprise
Contact us · setup requiredTalk to us
Configurable limits, controls and support for larger operations.
- Everything in Scale
- White labelling & API access
- Bespoke integrations
- Custom AI & research allowances
- Organisation controls
- Dedicated onboarding & support
Full feature detail in the comparison below.
What you receive with Prove
Your complete first month — everything you need to prove the right opportunity, built around you.
£29/month
Cancel anytime securely through Stripe.
Compare every plan
| Feature | Free Preview | Prove | Build | Launch | Grow | Scale | Enterprise |
|---|---|---|---|---|---|---|---|
| AI interviews | 2 | 3 | 5 | 8 | 15 | Unlimited | |
| Live market research | 1 | 2 | 3 | 6 | 10 | Unlimited | |
| Complete Donkey's Verdict | |||||||
| Validation experiments | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited | |
| Active businesses | 1 | 1 | 1 | 3 | 10 | Unlimited | |
| Live websites | 1 | 1 | 3 | 10 | Unlimited | ||
| Branding | |||||||
| SEO | |||||||
| Social content | |||||||
| Social publishing | |||||||
| Email allowance | 2500 | 10000 | 25000 | Unlimited | |||
| CRM | |||||||
| AI brand representative | |||||||
| Team seats | 1 | 2 | 3 | 5 | 15 | Unlimited | |
| Support |
Stage 3–5 features are shown for transparency; each plan's availability is labelled honestly above.
The honest small print
- Prove is £29 for the first month, then £29 per month unless cancelled. Cancel anytime.
- Reports you have generated remain accessible if you cancel; further subscription features stop at the end of the paid period.
- Billing is not yet live — no payment can be taken today.
- No free personalised AI interview — Free Preview is fictional and deterministic.
- Domains are charged separately.
- Advertising spend is charged separately.
- Premium third-party services may incur additional costs.
- Usage allowances reset each billing period.
- Unused allowances do not roll over.
- Prices and applicable taxes are confirmed at checkout.
- Legal documents are templates and not legal advice.
- Stages 1–5 are built. Sending, publishing, payments and advertising need external providers, which are not yet connected.
The Honest Donkey provides research and decision support, not financial, legal or professional advice. We never guarantee income, customers or business success.