Choose your example

Who feels most like you?

Pick a fictional person to follow through the tour. You'll see how the Donkey works with their real-life situation — pick whoever's closest to yours.

Illustrative examples — not real customers.

Priya

Teaching assistant, evenings free

A part-time teaching assistant with ~12 free evening hours a week and £500 to spend. Brilliant at explaining tricky things simply — but has never run a business.

Marcus

Recently redundant, wants a full income

A former retail manager, recently made redundant, with ~30 hours a week free and around £2,000 to invest. Highly organised and good with people — and needs to replace an income, not just top one up.

Aisha

Designer with a small following, side income

A graphic designer in a full-time job with ~8 evening hours a week and about £300 to spend. Creative, with a small but engaged Instagram following, looking for a manageable side income.