Inside the engine
Watch the Donkey process someone
An illustration of how raw information becomes a researched, challenged, evidence-based verdict.
Profile enters
Sam, 42 — ex-accountant
“I've got £500 and can work evenings.”
Illustrative demonstration — the Donkey doesn't analyse a real person here. Try a full example below.
Choose your example
Whofeelsmostlikeyou?
Pick a fictional person to follow through the tour. You'll see how the Donkey works with their real-life situation — pick whoever's closest to yours.
Illustrative examples — not real customers.
Priya
Teaching assistant, evenings free
Time
~12 hrs/wk
Budget
£500
Experience
Teaching assistant
Goal
£800/mo top-up
A part-time teaching assistant with ~12 free evening hours a week and £500 to spend. Brilliant at explaining tricky things simply — but has never run a business.
Marcus
Recently redundant, wants a full income
Time
~30 hrs/wk
Budget
£2,000
Experience
Retail manager
Goal
£2,000+/mo
A former retail manager, recently made redundant, with ~30 hours a week free and around £2,000 to invest. Highly organised and good with people — and needs to replace an income, not just top one up.
Aisha
Designer with a small following, side income
Time
~8 hrs/wk
Budget
£300
Experience
Graphic designer
Goal
£400/mo side
A graphic designer in a full-time job with ~8 evening hours a week and about £300 to spend. Creative, with a small but engaged Instagram following, looking for a manageable side income.